Branding: Moving Brands / Design: Lance Craig, Celia Marais MacLellan / Copy: Cheryl Locke & Serena McClain
In 2012, I was hired as the lead designer for e-commerce startup IfOnly. I was in charge of building out our website, print collateral, advertising campaigns, and everything in-between alongside our CEO, VP of Product, and other core team members. We went from 0 to 1 million registered users. They were acquired by Mastercard in 2019.